There's $40,000 hiding in your salon.
You're busier than ever with less to show for it — because you're brilliant behind the chair, and nobody ever taught you the business behind it. Matt Grumley and Aaron Davis are real salon owners, not consultants: 75+ years combined, they read your own numbers and show you every dollar that's leaking — then hand you the plan to keep it.
Enter your salon's website and we'll build your free profit snapshot. About 4 minutes. No login, no card — we only read what's already public.
You're brilliant behind the chair. Nobody ever taught you the business behind it. That's the whole job of Shear Profit.
— Matt & Aaron
We don't add work. We find what's leaking.
From flat-out and frustrated, to an extra $400,000 a year.
A Victorian salon came to us doing solid numbers and feeling flat-out for it. We put their own figures through the report, found the leaks across pricing, retail, rebooking and the team — and built the plan. They're now on track for an extra $400,000 a year, on the path to a million-dollar business. Same owner, same chairs, same town.
A real salon, kept anonymous. Every figure is a scenario built from their own numbers, never a promise.
a year, for the average three-chair salon
On the table right now — in the clients and chairs you already have. No new clients, no new chairs, no working more Saturdays.
a year — our biggest result so far
a Victorian salon we work with, on the path to a million-dollar year. The ceiling is higher than most owners ever let themselves think.
specific moves in one report
In priority order, with the dollars next to each — not a lecture, a plan you can start acting on the same week.
Every figure is an honest estimate built from real Australian salon benchmarks and your own numbers — a scenario, never a promise.
See what you're losing every week.
Slide it to your salon's weekly takings. These are industry-average scenarios — not your real figures — but they're why owners are usually shocked by their first report.
Even if only one of these is true, a salon your size is leaving around $800 a week on the table — roughly $41,600 a year.
Your free snapshot shows you where to look. The Salon Profit Plan puts the real dollars on every leak — and the plan to plug them — for $990. On a leak this size, that's back in a fortnight.
A scenario from Australian salon averages (rebooking ~52% vs 80%+ for the best; retail ~4% vs 12%+ healthy) — not your figures. Every forward dollar is an honest estimate, never a guarantee. And since 1 January 2025, underpaying a team member — even by accident on the wrong award rate — is a criminal offence in Australia; your full report flags that exposure before Fair Work ever does.
Everything we've got, pointed at your salon.
It's the one we recommend you start with — where almost every owner begins. You hand over your numbers once. We run every tool, find every leak, and hand back a plan, with Matt walking you through it. No spreadsheets, no homework, no jargon.
The Salon Profit Plan
The average salon we look at finds $40,000 to $70,000. The Plan is $990. That's the easiest maths you'll do all year.
✓ See the money before you spend a cent — your free snapshot shows you the gap first.
✓ And we stand behind the report: if it doesn't point you at real opportunities worth at least ten times its cost, you don't pay for it.
From your website to a real plan, fast.
You enter your website
We read what we can from your public site — booking system, socials, services and the basics — so you barely type a thing. Whatever we can't see, you fill in.
You fill in the gaps
A few quick numbers we can't see — your takings, your team, what you use for the books. Rough is fine. It stays private.
You get your report
Where the money's leaking — each leak in dollars — a price list built for your town, and the first three moves to make. Honest estimates, never empty promises.
The whole business, not one corner of it.
Pricing & menu
Prices that actually deliver a margin, reviewed on a schedule — not set once and forgotten.
Rebooking & retention
The single biggest lever. AU salons average ~52% rebooking; the best hit 80%+.
Retail & stock
The highest-margin revenue in the salon — and most sit under 5% when 10–20% is on the table.
Wages & team
A pay model that keeps wages around 45% of revenue and a team that doesn't churn.
No-shows & deposits
A fair, enforced policy that stops the calendar bleeding.
Google & reviews
The number-one driver of new local clients — handled as a system, not a hope.
Website & booking
One-tap online booking on every page, built for the way people actually find you.
Know your numbers
A simple monthly scorecard so you can finally see what's working.
Built salons. Sold salons. Not a slide deck in sight.
Every “business coach” in this space teaches from theory. Most have never paid a wage, eaten a no-show, or had to make payroll on a quiet Tuesday. Matt and Aaron have built salons, sold salons, and made every mistake you're about to — and fixed them. That's the difference you can't fake.
Matt Grumley
Over 36 years behind the chair — hairdresser, educator and scissorsmith. Matt has built and sold several salons of his own, including one with 18 staff, founded ShearGenius in 2007, and built findme.hair, the directory of close to 13,800 Australian salons and barbershops. Chair, owner, scissorsmith, and the data on the whole industry — few people have seen a salon from as many sides. Matt knows salons.
Aaron Davis
Nearly four decades behind the chair, and has owned and run successful businesses of his own. Aaron is the team-and-floor specialist — pay models, rosters, culture and getting a salon to run without the owner in every chair.
Shear Profit works with your accountant, not instead of them. We coach the business; tax and legal decisions go to your registered professional.
The risk is ours, not yours.
✓ See the money before you spend a cent — your free snapshot shows you the gap first.
✓ And we stand behind the report: if it doesn't point you at real opportunities worth at least ten times its cost, you don't pay for it.
Matt reviews every single report and records your walkthrough himself — so we only take a small founding group each month.
Founding clients lock in extras (the priority findme.hair listing, the personal walkthrough) that won't be part of the price forever.
Go as far as you want — or stop at the report.
The report stands on its own. If you want hands on the fixes, the next steps are here — no lock-in, no pressure.
Profit Snapshot
Just your website — we read what's public (services, prices, booking, socials) and hand back three honest observations. The free way to see if there's money on the table.
- No numbers, no card — just your website
- Exactly what we can (and can't) see from outside
- Whether there's money on the table — not the dollars yet
The Salon Profit Plan
Everything we've got, pointed at your salon. You hand over your numbers once; we find every dollar that's leaking, run the maths for you, and hand back a plan — with Matt walking you through it. No spreadsheets, no homework.
- Every leak in your salon, in real dollars a week — pricing, retail, rebooking, wages, the lot
- We run every one of our tools on your numbers for you — you don't touch a spreadsheet
- How you stack up against the salons in your town (we've got the data on close to 13,800 of them)
- An honest read on whether your website is winning you clients — or quietly losing them
- A 90-day plan, in order, with the dollars next to each move
- Matt records a personal walkthrough — plus a free priority listing on findme.hair
A World-Class Website
The Plan shows where you're being found — or missed. This fixes it: a genuinely world-class, booking-ready website, built and run for you by the same hands that built this one. $5,000 to build on an interest-free weekly plan, then $390/mo to keep it running and getting you found.
- A custom, world-class website — built to score top marks on Google's own tests, like this page
- One-tap online booking wired into every page, Google and your Instagram
- Local SEO + AI-search ready out of the box, plus a featured findme.hair listing
- Your reviews and your real story up front — the trust that wins the booking
- Built by Matt's team, not an offshore template farm
- $5,000 to build on an interest-free weekly plan, then $390/mo to run it
Power Half-Day
Three to four hours with Matt (and Aaron, if your issue is team) building the fixes live.
- Re-priced menu built on the day
- Wage / commission model that works
- Two follow-up accountability calls
Inner Circle
Keep the gains and keep momentum, with a monthly scorecard generated from your own numbers.
- Monthly KPI scorecard, automated
- Group call with Matt or Aaron
- 6-month minimum — results need time
Straight answers.
Isn't this just my accountant's job?
Your accountant has your figures, but not the chair-side judgement on pricing, retail, rosters and rebooking. Shear Profit works with your accountant — it turns your numbers into the right questions to take to them. We never give tax advice.
Are the dollar figures guaranteed?
No, and we'll never pretend otherwise. Every forward figure is an estimate built from your own numbers, shown as a scenario. What you do with the plan is on you — and we'll be honest about the work involved.
Do you work with barbershops too?
Yes. The levers are the same — pricing, rebooking, memberships, retail, reviews — and a monthly 'fortnightly fade' membership is one of the best moves a barbershop can make.
Is my information private?
Yes. Only Matt and Aaron see what you share, it's used only to build your report, and your figures are never sold. See our privacy page for the detail.
What does it cost to start?
Nothing for your free snapshot — just your website and about four minutes. The Salon Profit Plan is $990, with every one of our tools run on your numbers and a 90-day plan; everything above that is optional, and only makes sense once you've seen the value.
Do you build websites for salons?
Yes — a genuinely world-class, booking-ready website, built and run by Matt's team (not an offshore template farm): $5,000 to build on an interest-free weekly plan, then $390/mo to keep it running and getting you found. It's fast, mobile-first, local-SEO and AI-search ready, and built to score top marks on Google's own performance and SEO tests — the same standard this site is built to. Most owners come to it after the Salon Profit Plan shows their current site is costing them clients.
The money's already there. Let's go find it.
Start with the free snapshot. See what two people who've run the chairs can see in your salon — then decide where to go from there. You've carried it alone long enough.
See the money before you spend a cent — your free snapshot shows you the gap first.